Samsung 2021 50 inch AU7110 Crystal UHD 4K HDR Smart TV, Compatible with Alexa [Energy Class A]

RRP PRICE: £579.00
SALE PRICE: £529.00
YOU SAVE: £50.00

About this item

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  • Crystal 4K processor: With this latest generation processor you will see all your favourite content upscaled to 4K.
  • PurColor: Feel like you’re almost part of what you are watching thanks to the number of colours it can reproduce on your 50 inch smart TV
  • Motion Xcelerator – Stay one step ahead of the competition with a clear picture that adapts as fast as you game.
  • HDR powered by HDR10+: Increases the range of light levels to ensure the greatest picture even in the darkest of scenes
  • Note: It is a 50” AU7110 TV, full model number UE50AU7110KXXU which belongs to the AU7100 series of TV’s, referenced as AU7100 CLASS on the box

Product description

Size Name:50 inch

Thanks to the latest Samsung 2021 AU7110 Smart TV Series and the 4K Crystal Processor you will be able to see all your favourite content in 4K Ultra HD detail and experience optimal picture quality with PurColour. With HDR Technology you can experience finest details, even in the darkest and brightest of scenes. Do more with your favourite voice assistant, with Bixby, Alexa and Google Assistant built-in you can control the TV with your voice.


From the manufacturer



PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Crystal Processor 4K

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K Ultra HD resolution for the content you love.

  1. Motion Xcelerator

    Motion Xcelerator

    Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

  2. 4K Resolution

    4K Resolution

    4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.

  3. HDR powered by HDR10+

    HDR powered by HDR10+

    High Dynamic Range increases the range of light levels on your 4K TV so you can enjoy an enormous spectrum of colours and all the visual details, in even the darkest scenes.

  4. Q-Symphony Lite

    Q-Symphony Lite

    Q Symphony uniquely allows your Samsung TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

  5. Boundless Screen

    Boundless Screen

    A near bezel-less TV that draws you to the purest picture, this 4K smart TV lets you see more of the screen with a boundless design that sets new standards

Clean Cable Solution

Keep your cables tidy and conceal them with a built-in cable management solution. Reduce clutter and keep a seamless look for your TV.

Clean Cable Solution
  1. pc on tv

    Work From Home

    Easily access your PC, Laptop, and mobile seamlessly on your TV.*

  2. tap view

    Content with just a tap

    Simply tap your TV with your mobile*, the TV senses the tap and mirrors automatically.

1 PC on TV 2 Tap View
samsung tv plus

Samsung TV Plus

Watch TV programmes for free with Samsung TV Plus and get instant access to channels ranging from movies, news and sports – no aerial needed*.

tv guide

Universal Guide

Spend less time searching and more time watching with recommendations. Finally, all your favourite entertainment in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and entertainment just for you, meaning you can watch more of what you love.

*Internet connection and compatible PC and mobile devices required.

*Compatible Galaxy smartphone required.

*Requires internet connection